Europe is a patchwork of national brand catalogues. Here's which affiliate networks are strongest in the UK, Nordics, Benelux, DACH and France, and how each one pays.
Nov 4, 2026 · 8 min read
Europe isn't one affiliate market. It's a patchwork of national brand catalogues, currencies and languages, and the network that dominates in Stockholm can be close to invisible in Madrid. If your readers sit in the UK, the Nordics, Benelux, DACH or France, the right European affiliate network is the one with local advertisers in that country, not the one with the biggest global headline number.
This guide is for publishers with European traffic: content sites, comparison and voucher sites, newsletters and creators who want to monetise local readers with local brands. We rank the main regional networks by where they're genuinely strong, how they pay, and what to check before you apply.
Why regional networks still matter
Global networks reach everywhere, but advertisers don't. A Danish insurer, a Dutch energy supplier or a French fashion label usually runs its affiliate programme on whichever network has the strongest local account team in its home market. That's why European publishers rarely live on a single network: they join one pan-European platform for breadth, then add a regional specialist for the brands their readers actually buy from.
Three things decide fit:
Country coverage: where the network has offices, local-language support and a deep advertiser roster.
Payout currency and threshold: being paid in EUR, GBP, SEK, NOK or DKK avoids conversion fees, and low thresholds matter for smaller sites.
Advertiser payment model: most European networks pay you only after the advertiser has paid them, so cash-flow timing varies by brand, not just by network.
The European networks at a glance
Thresholds below come from each network's own help centre or publisher terms at the time of writing. Several networks set thresholds per country or per currency, so confirm the figure in your account for the market you join.
Network
HQ
Strongest markets
Minimum payout (official)
How often it pays
Awin
Germany
UK, DACH, wider Europe, US
£20 / €20 / $20 (you set it; default is 50 if you don't)
Once or twice a month
Tradedoubler
Sweden
Nordics, UK, France, Germany
£30 / €50 / 500 SEK
Monthly, after advertiser pays
TradeTracker
Netherlands
Benelux, plus 40+ countries
€25 in Belgium; varies by country
Monthly, twice or four times a month
Daisycon
Netherlands
Netherlands, Belgium, Germany, France
€25 inside the EU, €100 outside
Monthly
Adtraction
Sweden
Nordics, about 12 European markets, now UK
€10 / £10 / 100 SEK, NOK or DKK
Monthly, on a date you pick
Webgains
UK
UK, Germany, France, Italy, Spain
£20 for UK publishers
Weekly or as selected, after advertiser pays
Kwanko
France
France, Southern Europe, LATAM
€50 per currency
After a payment request per currency
Two takeaways jump out. Adtraction has the lowest bar to a first payout, and Awin and TradeTracker give you the most control over payout frequency. Tradedoubler and Kwanko ask for more before they pay, which matters if your site is new.
Network by network
Awin: the pan-European default
Awin is the closest thing Europe has to a default network. It's strongest in the UK and Germany and runs local teams across Europe, so a single account gets you most mainstream retail, travel, telecom and finance brands. Since ShareASale closed on 6 October 2025 and moved its publishers and merchants onto the Awin platform, Awin also carries much of the old ShareASale US catalogue, which helps if your audience is mixed.
Publishers set their own threshold from £20 / €20 / $20 and can be paid once or twice a month. One catch: if you never set a threshold, Awin applies a higher default (50 in GBP, EUR or USD, 500 in SEK or NOK). Change it on day one. For a deeper look at how it stacks up, see Rakuten Advertising vs Awin and ShareASale vs Awin.
Tradedoubler: veteran reach in the Nordics, UK and France
Founded in Stockholm in 1999, Tradedoubler is one of Europe's oldest networks, with deep relationships in the Nordics, UK, France and Germany. Its publisher agreement pays monthly in arrears, only for transactions the advertiser has already paid, once you've accrued £30, €50 or 500 SEK. That makes it a solid second network for established sites, but slower to first payment than Adtraction or Awin.
TradeTracker: Benelux roots, wide footprint
TradeTracker started in the Netherlands and now operates in more than 40 countries. Its standout feature is payout flexibility: monthly, twice a month or four times a month, plus an on-hold option. Some advertisers prepay, which lets TradeTracker release commission faster. Thresholds are set per country (TradeTracker Belgium states €25), and you add each territory to your account separately.
Daisycon: the Dutch specialist
Daisycon, part of the Linehub group, is a strong pick for Dutch and Belgian traffic, with additional reach in Germany, France and the Nordics. It covers ecommerce, finance, travel and lead-generation programmes, and supports sale, lead and click commission models. EU publishers cash out from €25; publishers outside the EU need €100, and the first payout has to be requested manually by bank transfer.
Adtraction: Nordic-first, now with a UK book
Adtraction (Stockholm, 2007) is the strongest option for Sweden, Norway, Denmark and Finland, and says it has local offices in around 12 European countries. Two things set it apart. The lowest threshold on this list (€10, £10 or 100 SEK, NOK or DKK, paid monthly on a date you choose), and an expanding UK presence after it acquired Affiliate Future in October 2025. Adtraction has been migrating Affiliate Future's UK advertisers onto its own platform through 2026, so UK publishers who used Affiliate Future should register on Adtraction rather than the legacy platform.
Webgains: curated UK and Western Europe retail
Webgains is a UK-founded network with separate platforms for the UK, Germany, France, Italy and Spain. It focuses on a curated retail, fashion and lifestyle roster with hands-on account management, which suits content and voucher publishers. UK publishers are paid once validated earnings reach £20. Check the fine print: its terms let Webgains close accounts that don't reach £50/€50/$50 within 12 months.
Kwanko: France and multi-country campaigns
Kwanko, founded in France in 1999, runs CPA, CPL, CPI and CPS campaigns across France, Southern Europe, LATAM and Asia, with particular strength in mobile app installs. It's a good fit for affiliates running multi-country or app campaigns. The threshold is €50 per currency, and balances in different currencies aren't combined, so spreading across currencies can delay payment.
Match the network to your audience
Pick the network whose home market matches where your readers live.
Use your analytics, not the network's marketing, to decide:
If most of your traffic is from…
Start with
Add for local depth
UK
Awin
Webgains, Adtraction (ex-Affiliate Future brands)
Sweden, Norway, Denmark, Finland
Adtraction
Tradedoubler
Netherlands and Belgium
Daisycon
TradeTracker
Germany, Austria, Switzerland
Awin
Webgains (DE), Tradedoubler
France
Awin
Kwanko, Tradedoubler
Spread across Europe
Awin
One regional specialist per top-3 country
If no single country is more than a third of your traffic, one pan-European network plus a specialist for your biggest market beats juggling five dashboards.
International performance network with 20+ years' track record.
Affiliate NetworkTravelMobile AppseCommerce
Commission
CPI
Min payout
€50
Cookie
Common mistakes
Leaving the default payout threshold. On Awin, an unset threshold means waiting for 50 instead of 20.
Joining the wrong territory. TradeTracker, Webgains and Adtraction run programmes per market. A brand live in Sweden may not run in Denmark.
Ignoring the advertiser payment lag. On "paid when the advertiser pays" networks, a validated sale can sit for weeks. Check each programme's validation period.
Splitting earnings across currencies. Kwanko doesn't combine currencies toward its threshold, so small balances in several currencies can stall.
Applying to brands before your site is approved. Most networks approve your site (or channel) first, then brands approve you individually.
Promoting a legacy platform. Affiliate Future's advertisers are moving to Adtraction; build new links there.
How to get started
01Pull your traffic by country for the last 90 days and list your top three markets.
02Join one pan-European network (usually Awin) and set your payout threshold and currency immediately.
03Add one regional specialist for your biggest non-UK market using the table above.
04Register each site or channel in the correct territory, then apply to brands that match your content.
06Tag placements with sub-IDs from day one so you can compare networks fairly (how sub-IDs work).
07After 60–90 days, compare EPC and approval rates by network and drop the one that isn't earning its place.
Affground's verdict
For most European publishers the answer is Awin plus one local specialist: Adtraction for the Nordics, Daisycon or TradeTracker for Benelux, Webgains or Kwanko for Western and Southern Europe. Pick by where your readers live and which currency you want to be paid in, and you'll earn more than chasing whichever network has the biggest advertiser count. Browse every option in the networks directory.
Frequently asked questions
What is the best affiliate network in Europe?
There isn't one best network for every country. Awin is the broadest pan-European option, especially strong in the UK and Germany. For local depth, Adtraction leads in the Nordics, Daisycon and TradeTracker in the Netherlands and Belgium, and Kwanko in France and Southern Europe.
Which European affiliate network has the lowest minimum payout?
Of the networks in this guide, Adtraction has the lowest official threshold: €10, £10, 100 SEK, 100 NOK or 100 DKK, paid monthly on a date you choose. Awin lets you set £20, €20 or $20, but applies a higher default if you never set one.
Is ShareASale still available for European publishers?
No. ShareASale closed on 6 October 2025 and its publishers and merchants moved to the Awin platform. Final ShareASale balances were paid out and not transferred, so new commissions are earned and paid through an Awin account.
What happened to Affiliate Future?
Adtraction acquired the UK network Affiliate Future in October 2025 and has been migrating its advertisers onto the Adtraction platform through 2026 before retiring the old platform. New UK publishers should register on Adtraction.
Can I join several European affiliate networks at once?
Yes, and most European publishers do. A common setup is one pan-European network for breadth plus one regional specialist for your biggest market. Avoid joining the same brand on two networks, and tag links with sub-IDs so you can compare performance.
Why do European networks pay only after the advertiser pays?
Many European networks, including Tradedoubler, Webgains and TradeTracker for non-prepaid advertisers, release publisher commission only once the advertiser has paid its invoice. That means payment timing depends on each brand's validation and payment speed, not only on the network's schedule.
Do I need a separate account for each country?
Usually not a separate login, but you often need to add your site to each territory. TradeTracker asks you to add a site per country, Webgains runs separate country platforms, and Adtraction programmes are set per market, so a brand live in one country may not run in another.
