Google AdSense

Google AdSense monetizes site traffic with auction-driven display, in-feed and in-article ads from millions of Google advertisers, paying monthly once earnings clear $100.

Launched by Google in 2003, AdSense is the default entry point into display monetization for most publishers. It serves ads from Google Ads advertisers through a real-time auction and handles demand, targeting and billing, so publishers only place a code snippet or switch on Auto ads.

Publishers keep 68% of revenue on content ads. Payment runs on a fixed monthly cycle: earnings finalize in the first days of the following month and are released around the 21st once the balance clears the $100 threshold, by wire transfer, EFT/ACH or cheque depending on country. There is no traffic minimum, but sites must pass a policy review covering original content, navigation and traffic quality.