Raptive

Raptive (formerly AdThrive) manages ads end to end for creator-owned content sites, paying a flat 75% revenue share on Net-45 terms.

Raptive is the rebranded AdThrive, founded in 2013 and headquartered in Boulder, Colorado. It manages the entire ad stack for creator-led publishers — programmatic demand, direct-sold campaigns, video and layout testing — and pairs it with audience, email and commerce products.

In October 2025 Raptive cut its entry requirement from 100,000 to 25,000 monthly pageviews. Sites in the 25,000–99,999 band must draw at least half their traffic from the US, UK, Canada, New Zealand or Australia. Every publisher receives the same 75% revenue share regardless of size, and payments are issued on Net-45 terms.